Most people spend the most money on the things they care about least. Most people spend the most time longing for the things they won't spend money on.
Begin →You have been rather generous with your life's savings. Unknowingly, of course.
What is the one thing in life you most dread missing?
Whilst records where your money goes — and converts every purchase into what it actually cost you: hours of your finite life, days with the people who matter, distance from the thing you said you most wanted.
Not to judge. Not to optimise. To make the invisible, visible.
Before anything else: what is the one thing in your life you most dread missing? Not what you should want. Not what sounds noble. Everything that follows is calibrated to that answer.
Every purchase is translated into hours of your life exchanged. And not just working hours — days remaining with the people you love most. The number is rarely comfortable.
Once a month, a single question. Not about budgets. About the life you are actually living versus the one you said you wanted. Your answers belong to no one else.
Seven days after a purchase made whilst escaping something, Whilst asks: do you even remember buying it? The answer tells you more than the amount ever could.
The ledger does not lie. The question is whether you are listening.
Not what you should want. Not what sounds noble. If there is more than one, choose the one that keeps you awake at night.
Begin →A UI/UX designer's account of building a product with Claude — and what it asked of me along the way.
What it actually feels like to ship software for the first time — when the AI does the coding, and you do the thinking.